Moxon
A modern workshop with two wooden car models on display. A person is walking in the background. The space is well-lit, featuring large windows with blinds and a sleek industrial design.
KIA Europa HQ

KIA Europa HQ

Frankfurt, Germany

2024

Client   KIA Motors
Buildings · Workplace
The refurbishment of KIA's European headquarters reimagines the existing space as a dynamic, innovation-driven hub that reflects the company’s evolving identity and the fast-paced nature of the automotive industry, reorganizing and modernizing workspaces for KIA's automotive designers and engineers. Drawing inspiration from the richness of both physical and digital design processes used in car development, our proposal introduced a series of transformative interventions and structural refinements.
A futuristic car showroom with a central kiosk displaying a stylized vehicle model. Surrounding are blurred figures of people walking, with large screen displays showing stylized images. The atmosphere is sleek and modern with bright lighting.

The result is a variety of inspiring spaces designed to foster creative thinking, enhance collaboration between design disciplines, and significantly improve circulation efficiency and interdepartmental connectivity.

A blurred figure walks up a series of beige, geometrically designed steps next to a wall with wavy, textured patterns. The overall atmosphere is minimalist and modern.
A modern design studio with people analyzing car models and wooden prototypes. The room features multiple workstations with computers and well-lit models, set in a sleek, industrial-style environment.
Modern interior space with abstract wall patterns and a large mountain landscape artwork. Features sleek furniture, reflective surfaces, and ambient lighting, creating a serene and contemporary atmosphere.
Modern showroom interior with futuristic cars, including a black vehicle in the foreground and a red one partially visible on the right. Glass walls and abstract sculptures enhance the sleek, contemporary atmosphere. Shadows and reflections add depth.
A modern office space with multiple desks equipped with computers and chairs. Several people are walking around, and a glass mezzanine level can be seen above. The design is sleek and minimalistic with neutral colors.
A modern automotive design studio with two sculpted car models made from wood-like material. A person is observing the models in the well-lit, spacious room with large windows and streamlined architectural elements.
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A hand-drawn architectural sketch showing a section of an underground building. It includes a room with people, a car parked outside, and lines indicating visibility or connection between the car and the building interior.
Isometric architectural drawing of a multi-level building with floor plans showing different layers of the structure. The design includes open spaces, various rooms, and large windows, emphasizing modern architectural features.
A modern car design studio with two clay models of cars surrounded by several blurred figures. The room features sleek, industrial decor with overhead screens and reflections on the polished floor.
A modern garage with a metallic prototype car in the center, surrounded by smooth, reflective floor tiles. Red vehicles are partially visible on either side, and a person stands nearby, observing the prototype.
A modern automotive design studio with two car models on display. People move around the open space, which features sleek furniture, computers, and ample lighting, emphasizing a futuristic and creative atmosphere.
A modern showroom interior with a car on a circular platform surrounded by black, textured walls. The ceiling features linear lighting. People are visible on wooden stairs and in open spaces, with large windows bringing in natural light and greenery.

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